Upscale brand of fashion accessories. It uses the iconic escutcheon of Amsterdam as a double entendre of tulips and corsets.

Font is Century Gothic. This was the safest play for the emotional associated I wanted at first. It puts the focus on the logo more as well. It's not very evocative. It's safe and trustworthy. People know it, although it's a bit cliche.

I also played around with circular and other fanciful solutions, but simple seemed to look the best.
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